Performance-First CTV
Starti optimizes beyond media delivery and awareness—toward measurable business outcomes such as:
CPICPACPEFTDROASRevenue
01
AI Growth Partner
From Creative
to Performance
Create video ads with AI or our creative team. Reach new customers through performance CTV, track results, and use what you learn to make your next ad better.
Video Agent · Creative Studio · Smart Insight · AI Dash
02 · Why Starti?
Meet Starti—Your AI Growth Partner
In-House AI Products
Video Agent
Generates, adapts, and scales campaign-ready video creative.
Smart Insight
Analyzes creative performance at the scene and frame level using campaign delivery data—revealing what worked, what didn’t, and how to improve the next iteration.
AI DASH
Your intelligent platform for performance CTV. From audience discovery and campaign activation to real-time optimization, AI DASH brings the entire workflow into one unified platform.
Continuous AI Learning & Optimization
Two connected AI-powered loops continuously improve creative effectiveness and campaign performance.
AI Studio · Creative Optimization loop
Plan → Create → Buy → Measure → Learn
AI DASH · Optimization loop
Plan → Find → Optimize → Extend → Learn
Smarter creatives. Smarter media buying. Better performance.
05 · AI Dash
Your intelligent platform for performance CTV
From audience discovery to optimization, AI DASH brings performance CTV into one workflow.
The performance loop
Measure → Learn → Optimize → Repeat
New outcome signals inform the next decision
01
→Find
SmartReach™
02
→Optimize
Adaptive Performance Engine
03
Extend
Household Resonance
Results feed the next decision
TrustLayerProtect delivery quality throughout the loop.
SmartReach™
Discover relevant audiences using product intelligence, first-party data, and campaign goals.
Adaptive Performance Engine
Continuously evaluate performance and automatically adjust bids and budgets as campaigns run.
Household Resonance
Extend CTV campaigns across eligible household screens and stay present through consideration.
TrustLayer
Protect spend before bidding and keep traffic quality in check throughout delivery.
06 · AI Dash
SmartReach™
Find relevant audiences by starting with your product and expanding through structured audience intelligence
Product + signals
Start with product value, campaign goal, and available first-party data.
Product
value
value
Campaign
goal
goal
First-party
data
data
Additional
signals
signals
Audience profile
SmartReach organizes signals into five dimensions and 500+ granular tags.
Relevant segments
Find similar audiences and activate segments for delivery.
Together, these dimensions help SmartReach build a richer audience profile and discover more relevant audiences.
07 · AI Dash
Adaptive Performance Engine
Ongoing bid and budget decisions as performance changes
Observe performance
Review creative response, media efficiency, and progress toward the goal.
Adjust delivery
Update bids and budgets across creative and media combinations.
Reassess results
New signals inform the next round of optimization.
Continuous feedback
+42%
The engine manages ongoing optimization within your strategy and settings.
08 · AI Dash
Household Resonance
Extend the first CTV impression across eligible household screens
ON
CTV AD
→
Initial CTV
exposure
→→→
Install
CTV
Primary delivery
Mobile
Tablet
Household Resonance uses supporting display creatives across eligible household devices.
09 · AI Dash
TrustLayer
Protect delivery quality before and after the impression
Suspicious traffic guard
Detected VPN or data-center signals
can stop a bid before spend occurs.
Detect quality issues
Review visibility and exposure patterns.
Protect your budget afterwards.
Qualifying impressions are excluded from billing under TrustLayer’s traffic-quality rules.
10 · AI Dash
Continuous Optimization, Powered by Outcome Signals
AI-Powered Performance CTV
Leverage advanced AI to drive measurable CTV performance and optimize toward real business outcomes.
Simplified Campaign Management
Reduce manual work with one unified workflow for campaign setup, delivery, measurement, and optimization.
Granular Data Transparency
Gain full visibility into campaign performance with highly granular, transparent reporting.
03 · AI Studio
From Creative to Performance
Plan
Campaign Goals
Create
Video Agent
Buy
Performance CTV with AI DASH
Measure
MMP Attribution
Analyze & Learn
Smart Insight
Results inform the next brief.
01. Built for Performance
Generate campaign-ready video ads, then use Smart Insight’s AI-powered, frame-by-frame creative analysis informed by campaign data to iterate and improve—creating a continuous campaign optimization loop.
02. Starti Creative Studio
Prefer to leave production to us? Our professional video production service saves you time and effort, so you don’t have to create videos yourself in AI Studio.
03. Quality and Speed
AI Studio continuously learns and applies new AI skills to improve the user experience and make creative production more efficient.
04 · AI Studio
Creative built for the campaign.
AI Studio plans the creative around the campaign goal and delivers ad-ready video to brand standard.
01 · Generate
Video Agent 3.0
Turn a creative brief into a polished, campaign-ready video with an AI-guided workflow.
02 · Brand
Brand Kits
Centralize logos, colors, assets, and brand rules so every creative stays consistent.
03 · Scale
UGC Creator
Create performance-focused UGC variations that are ready for rapid testing and iteration.
11 · Landscape
The CTV Landscape: How Starti Stands Apart
| Capability | Traditional TV | Typical CTV DSP | Performance CTV | Starti |
|---|---|---|---|---|
| Premium Reach | ✓ | ✓ | ✓ | ✓ |
| Programmatic Buying | — | ✓ | ✓ | ✓ |
| Outcome-Based Optimization | — | Limited | ✓ | ✓ |
| AI Video Generation | — | — | Limited | ✓ Video Agent |
| Creative Production Service | — | Limited | Limited | ✓ Creative Studio |
| AI Creative Performance Analysis | — | Limited | Limited | ✓ Smart Insight |
| AI-Powered Campaign Optimization | — | Limited | Limited | ✓ AI DASH |
| Granular Performance Reporting | — | Limited | Limited | ✓ AI DASH |
| Conversion Measurement | Limited | Limited | ✓ | ✓ |
Many CTV solutions stop at media delivery. Starti connects creative, media, measurement, and optimization in one performance loop.
12 · Built for Global Performance Advertisers
Built for Performance-Driven Advertisers
A global growth partner for teams ready to add measurable CTV beyond their established acquisition mix.
Priority Industries
Priority Markets
Growth Objectives
Best-Fit Advertisers
Companies already investing across Meta, Google, TikTok, programmatic media, and other established acquisition channels.
Unlock an incremental, measurable growth channel beyond the existing mobile acquisition mix.
13 · How to Launch
Launch Performance CTV in Three Steps
Start with the operating model that fits your team, then scale with hands-on performance support.
No Minimum Test BudgetSelf-ServiceFully ManagedWhite-Glove Support
Define Markets and Growth Goals
Share your priority markets, target audience, marketing goals, current challenges, MMP setup, and creative assets.
Receive a Customized Test Plan
Starti develops a campaign strategy aligned with your market, audience, measurement setup, and growth objectives.
Launch, Learn, and Optimize
Activate your first Performance CTV campaign while Starti’s AI continuously optimizes toward the selected KPI.
Campaign expectations
What the first month looks like
A structured learning phase designed to turn early signals into a reliable performance read.
Commercial model
Media is billed on a CPM basis, with optimization toward key outcomes such as Installs, Registrations, Purchases, and Retention.
Learning phase
Allow 3–4 weeks to gather sufficient signal and establish a dependable performance baseline.
Included with StartiBiweekly ReviewsPerformance AnalysisOptimization RecommendationsMedia + Creative Insights
14 · Final CTA
Ready to Make CTV Your Next Global Growth Channel?
Let’s build a measurable, market-specific Performance CTV test.
Choose Your Markets → Define the KPI → Launch → Measure → Optimize → Scale
partnerships@starti.ai ↗Appendix A1 · What Is Connected TV?
What Is Connected TV?
Internet-delivered · TV screenConnected TV, Defined
Connected TV (CTV) refers to television content delivered over the internet and watched on a TV screen—through a smart TV or streaming device.
Unlike linear TV, CTV combines the immersive experience of television with digital capabilities such as audience targeting, programmatic buying, cross-device attribution, and outcome measurement.
Where People Watch
Disney+ · Max · Peacock · Paramount+ · Tubi · The Roku Channel · Pluto TV
CTV brings digital advertising capabilities to the biggest screen in the household.
Source: EMARKETER definition of Connected TV; representative US platforms based on Nielsen, The Gauge, 2026.
Appendix A2 · The Growth Challenge
CTV Investment Is Accelerating—But the Performance Infrastructure Hasn’t Caught Up
Budgets Are Already Moving
52%
of U.S. brands across gaming, financial services, utilities, and entertainment have shifted at least 25% of their paid media budgets to CTV over the past three years.
Execution Still Lags
32%do not consider CTV a very effective media channel
27%cite limited visibility into audience reach
20%cite difficulty measuring ROI
Only 24.1%develop distinct creative for social and CTV
Sources: Gracenote 2025 CTV Advertising Survey, cited by EMARKETER, Oct. 2025; Smartly & EMARKETER, What’s Working With CTV and Video Advertising, June 2025.
Appendix A3 · The Market Shift
CTV Has Reached Mass Scale—and Ad Dollars Are Following
70.7%
of the US population used CTV in 2025
89.2%¹ of US households are projected to be CTV households in 2026
$33.48B
US CTV ad spend in 2025
+16.8% YoY
$17.73B
2026 US CTV upfront ad spend
vs.
$16.98B
primetime linear TV upfront ad spend
CTV is projected to overtake primetime linear in the upfronts—for the first time.
For advertisers, CTV is no longer optional—it is becoming a core part of the video media mix.
Sources: ¹ EMARKETER, “CTV Ad Spend Surges in the US, but Economic Headwinds Remain a Concern,” Apr. 21, 2025. ² EMARKETER, Digital Video Forecast and Trends Q2 2026, May 4, 2026.
Appendix A4 · Why CTV?
Unlock Incremental Growth Beyond Mobile
Premium Big-Screen Experience
1.8×the attention score of online video
3.1×the attention score of display advertising
Incremental Audience Reach
Connect with audiences beyond traditional mobile acquisition channels and unlock a new source of scalable growth.
Measurable Outcomes
27.4%
of marketers worldwide use conversions or sales impact as their primary KPI for measuring CTV success.
CTV complements—not replaces—an advertiser’s existing mobile and digital acquisition mix.
Sources: ¹ Adelaide Attention Unit data, Q3 2024, reported by EMARKETER, June 25, 2025; Starti calculations. ² EMARKETER, Ad Measurement Trends H1 2026, Apr. 9, 2026.
Appendix A5 · Case Studies
Creative Scale · Casual Puzzle App A
Casual Puzzle App A
Reignites Growth With AI-Generated Creative
Ranked Top 8 in the U.S. Games Chart on August 19, 2026*
ChallengeCreative fatigue was limiting incremental growth.
Existing creative had entered a fatigue cycle, slowing daily acquisition growth and making it increasingly difficult to scale while maintaining CPI efficiency and downstream user quality.Starti ApproachStarti used AI Studio to refresh the creative pipeline at scale.
Starti’s in-house team used AI Studio to generate and iterate high-quality, campaign-ready creative concepts. The refreshed creative mix helped improve conversion efficiency and gave the campaign new room to scale.
Existing creative had entered a fatigue cycle, slowing daily acquisition growth and making it increasingly difficult to scale while maintaining CPI efficiency and downstream user quality.Starti ApproachStarti used AI Studio to refresh the creative pipeline at scale.
Starti’s in-house team used AI Studio to generate and iterate high-quality, campaign-ready creative concepts. The refreshed creative mix helped improve conversion efficiency and gave the campaign new room to scale.
+80%Monthly Acquisition Volume vs. before AI Studio–powered creative iteration
2,800+Daily Installs at Scale
Improved CPI Efficiency
Appendix A6 · Case Studies
ROAS at Scale · Casual Puzzle App B
Casual Puzzle App B
Achieves 105% D7 ROAS While Scaling U.S. Acquisition
Ranked Top 18 in the U.S. Games Chart on August 19, 2026*
ChallengeBalancing acquisition cost with downstream return.
The advertiser needed to scale cross-platform acquisition in the U.S. without sacrificing CPI efficiency or D7 ROAS.Starti ApproachAI-powered media optimization dynamically balanced cost and return.
Using AI DASH and SmartReach, Starti continuously evaluated media performance, adjusted bids, and shifted budget toward stronger inventory and audience combinations.
The advertiser needed to scale cross-platform acquisition in the U.S. without sacrificing CPI efficiency or D7 ROAS.Starti ApproachAI-powered media optimization dynamically balanced cost and return.
Using AI DASH and SmartReach, Starti continuously evaluated media performance, adjusted bids, and shifted budget toward stronger inventory and audience combinations.
105% D7 ROAS4.2× above the 25% target
3,500+Daily Installs at Scale
At Benchmark CPIMaintained Within the Advertiser’s Target Range
Appendix A7 · Case Studies
Fintech Conversion · Digital Asset Trading App
Digital Asset Trading App
Drives 3,500+ Monthly First Trades While Maintaining Positive ROI
Vertical Fintech · Cryptocurrency
ChallengeScale incremental first-time traders without sacrificing return quality.
The advertiser needed to increase the volume of users completing their first trade while maintaining positive ROI.Starti Approach— Built performance-aligned CTV campaigns optimized toward first-trade completion and target CPA.
— Used publisher-level and household-level signals to continuously optimize media allocation.
— Connected CTV exposure with post-install activity to identify higher-quality acquisition sources.
— Refined creative around trust, product clarity, and stronger first-trade intent.
The advertiser needed to increase the volume of users completing their first trade while maintaining positive ROI.Starti Approach— Built performance-aligned CTV campaigns optimized toward first-trade completion and target CPA.
— Used publisher-level and household-level signals to continuously optimize media allocation.
— Connected CTV exposure with post-install activity to identify higher-quality acquisition sources.
— Refined creative around trust, product clarity, and stronger first-trade intent.
Consumer app · Pro trading
3,500+Users Completing Their First Trade per Month
19.6%Install-to-First-Trade Conversion Rate
Positive ROIMaintained While Scaling